Twitter loved Apple’s WWDC keynote according to Oxford academics’ sentiment analysis

Music

TheySay, a sentiment analysis startup spun out from Oxford University and founded by the institution’s Professor of Computational Linguistics and one of its leading researchers, claims Twitter loved Apple’s WWDC keynote. Dr Karo Moilanen, co-founder and CTO of TheySay, explains its methodology: We use an automated sentiment analysis algorithm the emulates human affective common sense reasoning. Then we monitor Twitter, news, and other data sources to detect mentions of specific keywords and keyphrases that refer to specific topics. Each document, text or tweet is then pulled into a real-time opinion streaming system and subjected to a series of automated analyses which…

This story continues at The Next Web

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s