More Motive Work: Mountain Dew DEWshine


Earlier we posted some news on Denver-based Motive’s new TV spots for Pepsi—and in the midst of that discovered some more good work they’ve been doing for Mountain Dew and its latest release, DEWshine.

The below TV spot helped kick off an integrated campaign for the southern-inspired soda, produced by Motive and shot by famed commercial and music video director Samuel Bayer. Motive also executed the grassroots side of the launch: with a sampling tour of the American South including activations like a secret Florida Georgia Line concert and a backwoods-style party at Bristol Motor Speedway.

Take a look at the spot here…then swing by our Jobs page, because Motive’s hiring now.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s